Everyone needs to take her fascinate testit is mind altering in a great way. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to knock anyones socks off. Our guest on this podcast episode is sally hogshead of how to fascinate. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. If you already took the assessment and you have a code give it to. Structured around the seven languages of fascination hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful. I first encountered sally at social media marketing world 20 where i saw her enthralling keynote speech. Discover your highest value through the science of fascination once you know what makes you valuable to others, you are more authentic and confident in manner. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities.
This morning i took the fascinate test, created by sally hogshead, ceo of fascinate, inc, and author of new york times bestseller how the world sees you. Take the test now to discover your fascination archetype and get your custom. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of. In a future post, ill share with you an example from someone i find incredibly fascinating and why thats so. Different is better than better learn why standing out and knowing how to fascinate is your greatest competitive advantage. Fascination is the most powerful way to capture an audience and influence behavior. How to make your brand impossible to resist by sally hogshead i dont remember how i discovered this book, but im glad i did. Fascination is the most powerful force of attraction, drawing customers into a state of. Apr 25, 2011 sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. Fascinate, revised and updated audiobook by sally hogshead. Author, advertiser, branding expert, media marketer and mother of eight, sally joins us to share her story and what led her to the creation of her fascination personality test.
Do you know how to fascinate lessons from sally hogshead. Fascination is the most powerful force of attraction. How to make your brand impossible to resist and how the world sees you. Hogshead s original edition explained why certain ideas and individuals fascinate people. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a point of view on the way you see things. Sally hogshead fascination assessment test insiders guide to. In this series of videos, sally hogshead shares valuable insight about your personality and how to. Sally hogshead fascination advantage assessment bonus. First, unlike several other tests that measure how you see.
The fascinate test is based on a commissioned study by kelton global. Direct download episode here by combining science with her experience inside the worlds most admired brands, fascinate. Discover your highest value through the science of fascination. See more ideas about fascinator, personal branding and brand archetypes.
She began to see specific and interesting patterns that all centered on one element. Sally hogshead fascination assessment test insiders guide to you. Now before you balk, please understand that this isnt about changing who you are. Fascination is really about remembering who you are. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. How to fascinate with sally hogshead about facebook. Thank you to definition 6 for providing inkind video editing services. The test is now called the fascination advantage assessment. To explore and explain fascination s irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting indepth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Discover how the world sees you with sally hogshead s personality test.
Tedxatlanta sally hogshead how to fascinate youtube. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. The test was free and gives you interesting information which. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Innovation, passion, power, prestige, trust, mystique and alert. Love sally hogshead and her wisdom and her passion for this topic. Sally hogshead is the worlds authority on fascination. She first appeared on my radar when i was starting fetchlight and i received a promo code for free indepth fascination personality test. Times bestselling author and worldclass branding expert, sally hogshead. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Because my guest today, sally hogshead, is the worlds leading expert on the science of fascination and shes going to show you six steps to be more fascinating. Sallys keynote at smmw was simply the most powerful live presentation i have ever witnessed, and i am now a huge fan of hers for life. How to fascinate with sally hogshead posts facebook.
Sally s book gives you the tools, clarity and positioning to own your brand. If you are a fan of doing personality tests and want to discover who you truly are, why dont you try the fascinate test. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. Fascination advantage personality test sally hogshead. Fascinate, revised and updated sally hogshead hardcover.
Get free bonuses when you order your copy at brandfascination. Our personality test is based on 6 years of research into the science of fascination, and over 700,000 participants. When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. How to make your brand impossible to resist author and awardwinning copywriter sally hogshead developed a hack to shortcut the branding process. Start with our landmark free personality test, the fascination advantage. Sally hogshead s new system will provide a test to see yourself as the world sees you. Once you know what makes you valuable to others, you are more authentic and confident in manner. To explore and explain fascinations irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting indepth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why. Sally hogshead is a new york times bestselling author. Connect deeper and more easily to colleagues, friends and family. Sally hogshead is a new york times bestselling author, national speakers association hall of fame speaker, chief executive officer of how to fascinate fascinate, inc and a former advertising executive.
How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Our premier assessment, the fascinate test, measures personal brands, and how the world sees you. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. How to define your most fascinating story with sally hogshead. Aug 31, 2016 my friend sally hogshead is a new york times bestselling author and worldclass branding expert. Fascinate, revised and updated free summary by sally hogshead. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through. Now sally is launching, that take her system of 7 triggers even further. Tired of traditional psychology tests that focus on how you see the world. Discover how the world sees you with sally hogsheads personality test.
Jun 17, 2014 sally hogshead s new system will provide a test to see yourself as the world sees you. After watching how to fascinate sally hogshead i was fascinated and curious about the seven fascination triggers i found the fscore brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers passion. Sally hogshead gives you the 5 words you need to increase prices, attract raving fans, and earn attention in a distracted world. In this second edition of fascinate, branding expert sally hogshead s major overhaul of her 2010 bestseller, youll learn how to use marketing to fascinate customers with your product. The word fascinate comes from the latin fascinare, meaning to bewitch or hold captive so that others are powerless to resist. A passionate and dedicated, fulltime fascinate team that will be investing over 100 hours for your event an individual, prespeech call with sally to personalize your experience fully customized, proprietary market research about your audience, presented during the keynote and provided to you post event. Sally hogsheads fascination advantage assessment was enjoyable in every aspect. How to fascinate with sally hogshead, orlando, florida. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone. The assessment consists of 28 questions that rank the user on. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. If you would like some background on what sally hogshead calls fascination triggers, check out her book fascinate or watch this brief video.
I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. In todays world of 9second attention spans, our introductions mean morethanever before. Created by sally hogshead, the 28questiontest could help. And if you want to take the test as well, go take the fscore test. Sally hogshead, the 7 triggers of fascination and personal. Fascinate ebook by sally hogshead 9780061966163 rakuten kobo. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Ive read sally hogshead s fascinate twice in the last 12 hours. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. When we work together to determine your fascination advantages, archetype and anthem, youre on the path to being the category of one that one person that can do what you do and deliver it in the way that you do it. The fascination advantage assessment was developed by sally hogshead is the one i recommend to all. This is the first sciencebased personal brand test.
Sally hogsheads new system will provide a test to see yourself as the. Youll be as surprised as she was when you hear the results. In 2010, harpercollins published hogshead s book, fascinate. To become more successful you do not have to change who you areyou have to become more of who you are. Shes also a halloffame speaker, and an awardwinning advertising copywriter, whose work sits in the smithsonian. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Created by sally hogshead, the 28question test could help. Sally hogshead took what she intuitively knew and pressed it together with what she learned through years in marketing and created a brilliant guide for all we ordinaries who wouldnt otherwise have a clue. How to fascinate with sally hogshead home facebook. In fascinate, author sally hogshead helps us realize our potential for fascination. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in.
Most personality tests measure how you see the world. Learn more about training and coaching for entrepreneurs. How to be fascinating with sally hogshead marie forleo. Sally hogshead is the new york times and wall street journal bestselling author of fascinate. The fascinate test is based on hogsheads concept of fascination which she describes as a state of intense intellectual focus. How to make your brand impossible to resist, rejoins the show to tell us how our audience scored in her fascination advantage assessment.
How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Discover your highest value through the science of fascination is based on the premise that to become more successful, you do not have to change who you areyou have to become more of who you are. Sally hogshead reveals the seven triggers of fascination and how. Fascination advantage personality test sally hogshead how. As an entrepreneur as all artists are, i know i have to market my services and get really clear and specific about what exactly im marketingthat is, my brand. Sally hogshead now has had 70,000 people take the test. The fascination personality test, created by sally hogshead, is different. When you fascinate someone, they cant stop thinking about you and your message. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Youll receive your webbased report immediately after finishing the assessment. It measured how people interact with brands, and the different communication styles humans respond to.
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